ReelSonar - The concept for iBobber began in the Spring of 2012 with a very simple question that Alex, our CEO, asked of himself when he was trying to catch bass with his father-in-law. Fishing from the back of the boat, Alex looked longingly at Jim's boat-mounted fish finder that was mounted too far forward to see the screen clearly. And Alex wondered, "why can't I have a fishfinder connected to my iPhone, then I can see it anywhere I'm on the boat? Or from shore, or a pier, or a kayak, or from a friend's boat?!" And so iBobber was born.